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⌬ Product

Six parts. All of them sharp.

The product is small on purpose. Buyers, scenarios, AI draft, voice practice, scorecards, mobile — built so a rep can run the loop in eight minutes between meetings, on a laptop, in a car, in a parking lot.

  1. 01Buyers
  2. 02Scenarios
  3. 03AI draft
  4. 04Voice practice
  5. 05Coaching reports
  6. 06Mobile-ready

01 / Buyers

Build the buyer like you’d brief a colleague.

A buyer is a reusable persona — name, title, company, demeanor, background bullets, behavior notes, voice. Hand-craft it, or paste a paragraph and have the full profile auto-drafted in five seconds.

  • 10 demeanor archetypes

    rushed, skeptical, blunt, analytical, hostile…

  • Realistic voices

    accent and tone descriptors visible while you pick

  • Visibility

    private to you, or shared across your org

  • Reusable

    the same buyer can power five different scenarios

JP

Jordan Pierce

VP RevOps · NorthBeam Software

rushed

Background

  • · 11 years in revenue ops, ex-Stripe
  • · New CRO landed in Q4; Q1 board missed forecast by 18%
  • · On the hook for fixing forecast accuracy by year-end
  • · Owns a 4-person ops team and the SFDC roadmap

Behavior on call

  • · Checks Slack the moment a pitch becomes generic
  • · Engages on specific numbers and crisp diagnosis, not features

02 / Scenarios

Two modes. Roleplay or knowledge check.

Some practice is back-and-forth — open the call, work the objection, propose the next step. Some practice is a quiz — does the salesperson know the product cold? Bout handles both, with the same coach grading both.

Mode · 01

Roleplay

Cold call · pipeline forecasting

Jordan’s CRO put him on the hook for forecast accuracy after Q1’s 18% miss. He took the call because the salesperson mentioned “forecast accuracy.”

Scorecard

  • Open with a specific reason (not "circling back")20%
  • Reference forecast accuracy by name must25%
  • Diagnose before pitching must30%
  • Propose a 15-min working session, not a demo25%

Objections enabled

We just rolled out SalesforceSend me a one-pagerThree board meetings todayWe have a Clari trial running

↳ Open-ended back-and-forth, graded against the rubric

Mode · 02

Knowledge check

Product certification · Bout

First-week certification. Every new salesperson runs this before their first real demo. Buyer raises the questions naturally during a 5-minute conversation.

Question bank

  • How long is the trial?

    Expected: 14 days or 4 sessions, whichever first.

  • What's the seat cap on Standard?

    Expected: 25 seats; bump to Enterprise for unlimited.

  • Do you train AI on our customer data?

    Expected: Never. Transcripts and recordings stay yours.

  • How does CRM integration work?

    Expected: Read-only sync from Salesforce or HubSpot.

Coach grades each answer as one of

StrongAdequateNeeds workNot asked

↳ Per-question scoring against the expected answer

Every scenario · hidden goal · time bounds · private or org-shared · reusable across reps

03 / AI draft

Drop a one-pager. Get a starter library.

Bring a sales deck, a discovery one-pager, a pricing sheet — or just paste a paragraph. The coach reads everything and drafts personas, scenarios, and Q&A pairs in under a minute. You review every draft before it goes live.

  • Up to 5 files

    PDFs, Word docs, decks, spreadsheets — or paste a prompt instead

  • Generates everything at once

    personas + scenarios + scorecards + Q&A pairs

  • Files aren't stored

    extracted in-memory, discarded after the draft completes

  • You stay in control

    every draft lands in a review queue; nothing publishes without your OK

  • 60 seconds, not 60 minutes

    from upload to a reviewable library

Generation · 47s ago

Ready for review

From

Sales-onepager-Q4.pdf Pricing-deck-v3.pdf Discovery-questions.docx

Drafted

3 personas

  • Jordan Pierce · VP RevOps · rushed
  • Priya Nair · Head of IT · analytical
  • Marcus Chen · Dir People Ops · skeptical

4 scenarios

  • Cold call · pipeline forecasting · Roleplay
  • Discovery · post-M&A endpoint visibility · Roleplay
  • Renewal save · usage drop · Roleplay
  • Product certification · Q&A · 12 q’s

↳ Each draft is editable. Publish when you’re ready.

04 / Voice practice

Real-time voice. Real interruptions. Real silences.

One tap and you’re on a phone call. Browser-only, no install. Dark focus mode on the screen so you can’t doom-scroll mid-pitch. Sub-second latency. The buyer talks over you when they’d talk over you.

  • No install

    browser-only, works on phone or laptop

  • Mic picker

    for headsets, mobile, AirPods

  • Live waveform

    see the AI's voice activity in the focus orb

  • End anytime

    tap the red button — analysis fires immediately

Live · 04:12
Ends · 09:00

Buyer · Jordan Pierce

“Look, you’ve got 90 seconds — I’m between board meetings. We just rolled out Salesforce six months ago. What’s actually new here?”

05 / Coaching reports

A transcript with margin notes — like a music score.

The analysis pass turns the transcript into a report a real coach would write. Specific evidence quotes, scoring against the rubric you set, inline rewrites where you fumbled. You can replay the audio while you read the score.

  • Grounded in your CRM

    the coach knows the account, deal stage, and recent activity — advice fits your actual pipeline, not a generic playbook

  • Per-criterion scoring

    0-10 with weights, rolled to overall

  • Evidence quotes

    the exact line that earned or lost the score

  • Inline rewrites

    a suggested line for the moment you fumbled

  • Call metrics

    talk ratio, WPM, filler words, longest monologue

  • Audio + transcript

    scrubbable; click a quote, jump to that moment

  • Permanent recordings

    your sessions stay listenable — they don't expire on you

Transcript · with margin notes

00:08
Rep

Hi Jordan — I’ll keep it tight. We work with RevOps teams whose forecast just missed and the CRO is asking what changed. Sound familiar?

00:18
Jordan

OK, you’ve got a minute. We just rolled out Salesforce six months ago — it’s not a tooling problem.

00:24
Rep

Right — and that’s exactly the question. The teams I work with had Salesforce too. The miss usually traces back to how reps stage deals, not the tool. What’s your hypothesis on the 18%?+ Earns the diagnosis questionPivots from pitch to inquiry on his terms. 8.5/10.

00:38
Jordan

Honestly, I think reps are sandbagging Q1. What does your tool actually do?

00:44
Rep

We’ve got a deal-scoring engine that ranks every opportunity by likelihood to close.− Generic feature dumpTry: 'If reps are sandbagging, scoring won't fix it on its own. Can I see how your top-3 reps stage deals vs. your bottom-3? That's the diagnosis we'd start from.' — earns the meeting on his hypothesis, not your features.

06 / Mobile-ready

Designed for the parking lot.

Reps don’t have a quiet office to practice in. The room you’ve actually got is your car, ten minutes before walking in. The whole flow — sign in, pick a scenario, run the call, read the report — works on a phone browser.

  • Phone-browser native

    no app store install

  • Bluetooth-aware

    AirPods, headset, car speaker

  • Screen-lock safe

    wake lock keeps the call alive

  • Same login as desktop

    pick up where you left off

9:14
live

Jordan Pierce

04:12 · talking

See it in your hands.

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